AI writing tools like ChatGPT are revolutionizing the way we create content. They’re quick, reliable, and often impressively articulate. But if you've ever published something generated entirely by AI, you may have heard this before:
“Did ChatGPT write this?”
That’s not always a compliment.
In this article, we’ll unpack the subtle (and not-so-subtle) signs that an article was written by AI-and more importantly, how to rewrite or avoid those cues to make your content feel authentically human.
Why This Matters
When your writing feels robotic, readers tune out. Even if they can't pinpoint why, something will feel "off."
Google and other search engines are also getting smarter at detecting AI-written content. If your article reads like a copy-paste from a chatbot, it may suffer in rankings or credibility.
Check Top Reasons Your Website is not Ranking on Google
Common AI-Like Phrases and Why They Stand Out
Let’s break down specific phrases that scream “ChatGPT wrote this,” with examples and alternatives that sound more human and natural.
1. “In conclusion”
Why it’s a giveaway:
AI tends to follow a predictable structure. Ending every piece with “In conclusion” feels robotic and overused.Example (AI-style):
In conclusion, backlinks are an important part of SEO strategy.Better (Human-style):
So, are backlinks worth the hype? Absolutely-if you build them right.Pro Tip: Try wrapping up with a question, a personal insight, or a call to action instead.
2. “It is important to note that…”
Why it’s a giveaway:
It’s filler. It delays your point and adds no real value.Example (AI-style):
It is important to note that social media also plays a role in branding.Better (Human-style):
Social media isn’t just a marketing tool-it’s your brand’s personality in action.
3. “Furthermore,” “Moreover,” “Additionally”
Why it’s a giveaway:
These words sound formal and academic, not like how most people actually write or speak.Example (AI-style):
Furthermore, the algorithm updates impact rankings.Better (Human-style):
And here's the kicker: Google updates can shift rankings overnight.Tip: Use simpler transitions like “and,” “but,” or “what’s more” to keep a conversational flow.
4. “Let’s delve into…” / “This article will explore…”
Why it’s a giveaway:
It sounds like a textbook intro or an essay. Readers online want immediacy, not a lecture.Example (AI-style):
This article will explore the best strategies for digital marketing.Better (Human-style):
Here’s how to make your digital marketing actually work.
Also check Why Is Having Duplicate Content an Issue for SEO?
5. “The following information will…”
Why it’s a giveaway:
This is clunky and formal. It sounds like a manual or training guide-not a blog post or thought piece.Example (AI-style):
The following information will guide you through best practices.Better (Human-style):
Let’s break this down into something simple you can use today.
How to Make Your Writing Sound More Human
Even if you start with AI, your final draft should sound like you. Here’s how to make it feel authentic:
1. Use Real-Life Stories and Specifics
AI can’t live your life.
Personal stories, first-hand experiences, and specific memories add soul to your writing. They're irreplaceable.
Instead of:
Customer service is crucial to business success.Try:
I once lost a long-time client over a missed email-and I’ve never forgotten how that felt.
2. Talk Like You Talk
If you wouldn’t say it out loud, don’t write it. Read your content out loud-if it sounds stiff, simplify it.
AI-Generated:
It is imperative to adhere to established SEO protocols.Human-Voiced:
If you ignore SEO basics, you’re basically handing traffic to your competitors.
3. Edit the Formula Out
AI often follows the same structure:
Intro → Definitions → Bullet Points → Conclusion
That’s fine for a draft-but break the pattern when you edit. Start with a question, a story, a bold opinion-anything that adds a spark.
4. Ask Questions
Humans ask questions. AI usually doesn’t.
Sprinkling in rhetorical or practical questions adds energy and rhythm to your writing.
Example:
Ever wonder why some blogs rank higher with half the content?
5. Trim the Fluff
AI tends to be overly wordy. Tighten your sentences and eliminate filler.
Too much:
In today’s digital landscape, it is essential for businesses to leverage online tools.Cleaner:
If you’re not using digital tools, you’re already behind.
Bonus Tip: Use AI as Your Assistant, Not Your Voice
Let AI help you outline ideas, brainstorm headlines, or suggest alternate phrasing. But always inject your own perspective and rewrite anything that sounds bland or artificial.
Your voice, tone, and point of view are what give your writing personality. Without it, even the most accurate article will fall flat.
Final Thoughts
Using AI tools like ChatGPT can absolutely enhance your writing. But if you rely on them too heavily without editing, your readers will notice-and not in a good way.
Recognize the signs of AI-generated language, and rewrite with intention. Add personal insights, speak in your voice, and cut the cliches. Your writing will be stronger, more relatable, and-most importantly-genuinely yours.
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